Advocating for systemic change
5Rights has a unique track record of shaping policies, regulations and tools that ensure the digital world is built for children and young people, by design and default.
A strong global framework
5Rights played a pivotal role in the development of General comment No. 25, which sets out how the Convention on the Rights of the Child applies in the digital environment. Leading broad coalitions and working directly with policy-makers, we shape numerous global and regional multilateral legal and political frameworks, strategies and tools to implement robust and consistent global norms.
“Legislation and binding guidelines are needed to create a secure context where children can learn how to use technology without fear”
Lucia, 14
“Everyone should know and understand what of their own data is out there, how it’s used and how to protect it”
Annisa, 15
Enforceable regulation
5Rights has worked with legislators and regulators around the world to develop, pass and implement comprehensive protections for children’s privacy and safety online. The groundbreaking UK Age Appropriate Design Code has inspired similar legislation from Jakarta to California, while its core principles have been integrated in broader laws with global impact such as the EU’s Digital Services Act and AI Act.
Institutional capacity-building
To support systemic, exponential and sustainable change, 5Rights invests heavily in capacity-building, supporting government institutions as well as civil society around the world, and in particular in the Global South.
“In a perfect digital world, I envision an environment that doesn’t merely prohibit children and youth as a quick fix, but a safe digital world”
Eric, 19
In focus
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Our work around the world
5Rights is globally active. In addition to our US, UK, Europe and Global Multilateral programmes, we run projects across Asia, Africa, Latin and North America.
United Kingdom
The UK, where 5Rights was founded, has pioneered digital regulation for children. With the world’s first enforceable Age Appropriate Design Code signed into law in 2020, complemented by the Online Safety Act in 2023, it is a key testing ground for policy innovation, and implementation.
European Union
The EU is a global normative and regulatory powerhouse. Its data protection regulation, the GDPR, underpins the Age Appropriate Design Code, whereas the Digital Services Act and AI Act have the potential to fundamentally reshape digital design norms for children.
United States
American companies created the internet as children know it today, and the US still hosts many of the world’s most innovative and powerful tech companies. Strengthening US regulation and working with the country’s dynamic industry ecosystem are critical to driving change for children everywhere.
Global
Children everywhere use the same tech, face the same problems, and have the same rights. A global, equitable, solution is needed. From the UN to the African Union, from Jackarta to Buenos Aires and Ottawa, a coherent body of global standards and best practices is taking shape with our support.
Latest
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UK Information Commissioner issues first financial penalty under the Children’s Code
The UK’s Information Commissioner’s Office (ICO) has fined MediaLab, owner of image-sharing platform Imgur, £247,590 for misusing children’s data, in a long-overdue enforcement action under the Age Appropriate Design Code.
UK government declines to introduce EdTech standards as classroom tech expands unchecked
The government’s refusal to introduce enforceable standards for educational technology leaves children’s rights secondary to commercial interests, as new research reveals mixed impact of AI and EdTech in schools.
Access limitations must be part of age-appropriate design, and effectively restrict companies from exploiting children
As legislators debate social media bans, 5Rights calls for access restrictions that deliver for children, arguing for tech-neutral measures that enforce existing restrictions on personalised services for under 13s and tiered default age-gating of risky features for teenagers.
Grok AI fails child safety: companies must build safely or face consequences
The discovery of child sexual abuse material on X’s Grok AI is the latest example of a pattern 5Rights has warned about for years. The tools to protect children exist. What’s missing is robust enforcement and the political will to hold companies accountable.