Overview
American companies created the internet as children know it today, and the US still hosts many of the world’s most innovative and powerful tech companies. Strengthening US regulation and working with the country’s dynamic industry ecosystem are critical to driving change for children everywhere. Across the US, more and more policy makers, regulators, children, experts and advocates are recognising the critical need for privacy and safety by design and default for children – the Kids Code Coalition is now active in 16 states, bringing together a broad alliance of organisations to advance Age-Appropriate Design Code legislation.
“It is easy to feel powerless when you find out that companies like Google are using our data to sell them to third parties”
Jack, 14
Children’s experiences
The 75 million children and teens in the US are world leaders in tech consumption and ahead of the curve in experiencing its impact. An overwhelming majority of teenagers in the US report checking messages or notifications as soon as they appear, and many feel anxious when they don’t have their phones. Nearly half of US teens have been bullied or harassed online and suicide rates have continued to increase. Recently, teen girls have also had to confront a surge of deepfake nudes in schools while young boys are more and more affected by sextortions schemes.
Our work in the US
Working with a wide multi-stakeholder coalition, 5Rights is leading the charge to make the digital world safer for children in the US, raising awareness of children’s rights and international best practice. In 2022, we sponsored California’s groundbreaking Age Appropriate Design Code (AADC), which passed with unanimous support. This landmark bill has already inspired similar bills in several other states, including the Maryland Kids Code.
In focus
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Latest
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Paediatricians press for age-appropriate design
New guidance from the American Academy of Pediatrics calls for systemic changes to platform design, with stronger defaults and protections for children.
Landmark verdict on Google and Meta shows why Age-Appropriate Design Codes are critical to protecting children online
A landmark jury ruling in California has found Meta and Google liable for designing products that addict and harm children.
Georgia Age-Appropriate Design Code
The Georgia Age-Appropriate Design Code (SB495) was introduced on 12 February 2026 by Senator Sally Harrell and referred to the Senate Children and Families Committee.
Kansas Age-Appropriate Design Code
The Kansas Age-Appropriate Design Code Act (SB 499) was introduced on 9 February 2026 and referred to the Senate Federal and State Affairs Committee.
