United Kingdom
5Rights leads innovation in digital policy, ensuring children and young people in the UK feel safe and empowered online.
Overview
The UK, where 5Rights was founded, has pioneered digital regulation for children. It introduced the world’s first enforceable Age Appropriate Design Code in 2020, followed by the Online Safety Act in 2023, making it a key testing ground for policy innovation and implementation.
“A perfect digital world should be focused on online safety of the content. Every child should be informed about the type of content before they access it”
William, 15
Children’s experiences
Almost all 3-17-year-olds go online in the UK, mostly to watch videos, play video games, send messages to their friends and stay connected via social media. Nearly half of 11-year-olds who go online have a social media profile, despite a minimum age requirement of 13 for most social media sites. While watching videos, children are exposed to many advertisements and encouraged to spend cash as they are playing online games. Grooming cases and self-generated child sexual imagery are also on the rise, especially for younger children. 5Rights works hard to advocate that digital spaces likely to be accessed by children provide them with content and experiences appropriate to their age and evolving capacities.
Our work in the UK
5Rights works closely with policy makers and regulators and leads the work of the Children’s Coalition for Online Safety. We also partner with Bereaved Families for Online Safety to keep children’s online safety at the forefront of the political agenda. In partnership with the London School of Economics, 5Rights launched the Digital Futures for Children centre, dedicated to researching a rights-respecting digital world for children.
As part of our joint work with the Digital Futures for Children Centre, we are launching the Better EdTech Futures for Children project, which brings together young people across the UK to explore how technology and AI are shaping the classroom and to advocate for a more rights-respecting digital learning environment.
In focus
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UK ban on social media platforms should be first step to safer services for kids
The UK Prime Minister has today confirmed plans to block social media platforms from offering services to under-16s and to tackle high-risk features. 5Rights is calling on ministers to treat these measures as the first step in a broader strategy to ensure digital products are safe for children by design and by default.
Infinite Scroll: Groundbreaking study reveals ‘TikTokisation’ of children online
A groundbreaking new study published by Revealing Reality in partnership with the 5Rights Foundation has revealed how “addictive” short-form video is impacting children
Growing up in the Online World: 5Rights response
5Rights’ response to the national consultation Growing Up in the Online World, outlining key recommendations for protecting children’s rights in the digital environment.
Blocking explicit content for children is welcome – but the real problem is the business model
5Rights Foundation has welcomed the Prime Minister’s announcement that technology companies will be given three months to strengthen protections preventing children from seeing or sharing explicit content, including through harmful AI-powered “nudification” tools.
