Childhood Redrawn
Tech must be safe for kids. Be the change.
The problem
Social media, games, and AI are all deliberately designed to keep children hooked, to influence their thinking and manipulate their behaviour.
It’s damaging their health, development, and relationships. Politicians are taking notice, but too often their answers:
- Are overly simplistic
- Are limited to social media
- Put the burden on children and parents
- Avoid taking on the companies that are breaking the law.
Our action
Social media bans alone will not make a difference. All tech must be safe for kids by design and default. In this crucial year for tech regulation, we need our leaders to:
- Make child safety certification a pre-requisite for all tech used by kids.
- Enforce a legal ban on personalised services for under 13s.
- Mandate age-tiered access and support guardrails for all under 18s that evolve as they grow.
- Use regulatory powers to restrict services that expose children to risk and harm.
#childhoodredrawn
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How was the campaign born?
Childhood Redrawn is a partnership between 5Rights and the European Association of Communications Agencies (EACA) who represent more than 2500 media, comms and advertising firms across the continent. After committing to endorsing, implementing and promoting the Conscious Advertising Network’s Guidelines, EACA launched an open competition for a campaign supporting 5Rights’ work in September 2025.
Young professionals at Innocean Berlin, Linda Neumann, Mario Andric and Axel Fonteyne, designed the winning campaign that has appeared on hundreds of ad spaces in Belgium, Germany and the UK since May 2026.
Addressing this global problem, we are translating this campaign into more languages, spreading the campaign across Europe and beyond. Together we’re highlighting this issue to millions of people, pushing back against simplistic solutions and giving ordinary people a way to make a difference with QR codes linking to campaign actions.
