Infinite scroll: growing up on TikTok

This report presents the most up-to-date, detailed portrait of a child’s life on one of the most popular social media platforms among children in the UK today – TikTok.

The research draws on multiple methods. Some are technical, including data from children’s phones showing exactly which apps they use, when they use them, and for how long, as well as data from TikTok itself showing every video a child was served. Some methods are simpler: watching screen recordings of children scrolling, and asking them directly what they think about their own use.

Published in partnership with Revealing Reality.