ECA Digital – Brazil

Brazil’s ECA Digital (Digital Statute of the Child and Adolescent) is a landmark law designed to protect children’s rights in the digital world. As the first Latin American country to enshrine age-appropriate design standards into law, Brazil requires tech companies to assess and mitigate the risks faced by children on their products and services.

Adopted in September 2025 and entering into force in March 2026 following over three years of research and campaigning by 5Rights and partners, the ECA Digital prohibits using children’s data in ways that violate their rights, as well as manipulative design and other commercially exploitative practices such as behavioral profiling and emotional analysis.