Child Rights by Design

The value of designing with the customer in mind is considered standard across most consumer-facing products and services. And yet, in the digital world, the presence of children is often forgotten – or maybe, more accurately, how often companies choose to adopt a policy of ‘don’t look, don’t see’. Designers have been very clear about their excitement and ability to design with children in mind. The barriers, most often, lie in the priorities of the businesses for whom they work.

This report puts a spotlight on children. It responds to their views and puts forward strategies for designing with them in mind. Recognising that the digital world is increasingly the environment for news, information, entertainment, play, learning and social communication, it must follow that designers should be conscious of children as they conceive, build and roll out digital products.