Terms, conditions & children
The problem
Social media, games, and AI are all deliberately designed to keep children hooked, to influence their thinking and manipulate their behaviour.
It’s damaging their health, development, and relationships.
Politicians are taking notice, but too often their answers:
- Are overly simplistic
- Are limited to social media
- Put the burden on children and parents
- Avoid taking on the companies that are breaking the law.
The solution
Social media bans alone will not make a difference.
All tech must be safe for kids by design and default.
In this crucial year for tech regulation, we need our leaders to:
- Make child safety certification a pre-requisite for all tech used by kids.
- Enforce a legal ban on personalised services for under 13s.
- Mandate age-tiered access and support guardrails for all under 18s that evolve as they grow.
- Use regulatory powers to restrict services that expose children to risk and harm.
Our campaign
Informed by the experiences of children and in partnership with EACA, we’re highlighting this issue to millions of people across Europe, pushing back against simplistic solutions and giving ordinary people a way to make a difference with QR codes linking to campaign actions.
May 2026: Placement of hundreds of OOH & DOOH ads in multiple European nations.
Summer 2026: Expansion into audio platforms including Spotify and radio.
Autumn 2026: Potential TV placements.
How you can help
To highlight this vital issue and demand meaningful action from our leaders, share our campaign using these graphics.
If you represent an ad agency or media outlet, get in touch with 5Rights’ Senior PR Advisor, Niall McGourty.
Kids get trapped by games they should never get manipulated by…
…are promoted content they should never come across…
…and sign terms and conditions that they should never be offered.
Kids lose real life connections they should never miss…
…interact with strangers they should never be introduced to…
…and trust technology they should never emotionally depend on.
Kids surrender their thinking to technologies they should never rely on…
…their self esteem depends on numbers they should never worry about…
…and they are drained by content they should never be addicted to.
Sign our petition
Tech must be safe for kids.
Be the change.
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