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Supporting regulatory compliance 

5Rights works to drive practical change in service design for children, through regulatory compliance actions, technical standardisation, education and engagement with industry stakeholders.  

Regulatory compliance 

Laws need to be enforced to make a difference. 5Rights supports regulators and industry to promote compliance with laws for children’s privacy and safety online. We develop implementation and oversight frameworks, and conduct ongoing regulatory compliance monitoring. We initiate legal complaints to ensure corporate accountability for harm, but also work directly with companies to support compliance and promote best practice. 

“Applications that are on App stores should be checked. However, who is checking them? How do we know their judgment can be trusted?”

Mercy, 18

“Innovation should create a safe and enriching environment that supports children’s learning and development”

Serik, 13

Technical standards  

Standards are important practical tools to ensure technology is developed based on a uniform set of criteria and methodology agreed by technical experts. 5Rights works closely with international and regional standardisation organisations to develop technical standards for rights-respecting design of digital products and services, and to promote certification.  

Tools for innovators

In addition to technical standards, 5Rights works with experts to develop professional tools, codes and education materials that support designing with and for young people, and to promote examples of best practice. 

“Digital tools should compliment children’s activities and learning opportunities, not dominate their daily lives”

Yazide, 16

“In a perfect digital world, clear standards provide guidance for designing services and tech companies are held accountable”

Daan, 13

Working across the stakeholder value chain 

We recognise that corporate design is driven by complex business models and work with stakeholders across the value chain – notably advertisers – to raise awareness and drive sustainable change.  

Poki: a case study in service redesign for children

Poki, a free gaming platform with more than 60 million users worldwide, has overhauled its UK service to comply with the Age Appropriate Design Code with 5Rights’ support.

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A zoomed-out view of the same scene, featuring two hands holding a smartphone with the "Roblox" logo displayed on the screen. The image provides context by showing the surroundings, emphasising the individual's engagement with the app in a more complete view.
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Roblox tightens safety measures: is it enough for children? 

Following reports highlighting child safety risks, Roblox implements new safeguards to restrict young users’ access to high-risk content. While progress is noted, concerns over user safety persist.
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  • Sexual Exploitation
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Instagram is not doing enough to keep children safe

In response to Instagram’s latest new safety features, 5Rights believes more should be done to ensure children are fully protected on the platform.
A wider shot showing two young people in the background, dancing in front of a smartphone that is set up in a ring light stand. The phone screen shows the TikTok logo, and the scene suggests that they are filming a TikTok video. The blue sofa and a potted plant are visible in the background. This is the full version of the close-up shown above.
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TikTok knows it is harming children

Internal TikTok documents reveal the company is promoting addictive design and targeting children, in full consciousness of the harms of its product
A wider shot showing the same child sitting on a couch, holding the tablet while playing Roblox. The screen features colorful characters from the game, and the child is wearing a blue T-shirt. The entire tablet and part of the child’s seated posture are visible. This is the full version of the close-up shown above.
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  • Services
  • Sexual Exploitation
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Gaming platform Roblox unsafe for children

5Rights urges regulatory action after new research exposes Roblox as unsafe for children, highlighting the platform’s failure to protect young users from predators and inappropriate content despite safety claims.