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Advocating for systemic change 

5Rights has a unique track record of shaping policies, regulations and tools that ensure the digital world is built for children and young people, by design and default.

A strong global framework 

5Rights played a pivotal role in the development of General comment No. 25, which sets out how the Convention on the Rights of the Child applies in the digital environment. Leading broad coalitions and working directly with policy-makers, we shape numerous global and regional multilateral legal and political frameworks, strategies and tools to implement robust and consistent global norms. 

Enforceable regulation

5Rights has worked with legislators and regulators around the world to develop, pass and implement comprehensive protections for children’s privacy and safety online. The groundbreaking UK Age Appropriate Design Code has inspired similar legislation from Jakarta to California, while its core principles have been integrated in broader laws with global impact such as the EU’s Digital Services Act and AI Act. 

Institutional capacity-building

To support systemic, exponential and sustainable change, 5Rights invests heavily in capacity-building, supporting government institutions as well as civil society around the world, and in particular in the Global South. 

Our work around the world

5Rights is globally active. In addition to our US, UK, Europe and Global Multilateral programmes, we run projects across Asia, Africa, Latin and North America.

United Kingdom

The UK, where 5Rights was founded, has pioneered digital regulation for children. With the world’s first enforceable Age Appropriate Design Code signed into law in 2020, complemented by the Online Safety Act in 2023, it is a key testing ground for policy innovation, and implementation.

European Union

The EU is a global normative and regulatory powerhouse. Its data protection regulation, the GDPR, underpins the Age Appropriate Design Code, whereas the Digital Services Act and AI Act have the potential to fundamentally reshape digital design norms for children.

United States

American companies created the internet as children know it today, and the US still hosts many of the world’s most innovative and powerful tech companies. Strengthening US regulation and working with the country’s dynamic industry ecosystem are critical to driving change for children everywhere.

Global

Children everywhere use the same tech, face the same problems, and have the same rights. A global, equitable, solution is needed. From the UN to the African Union, from Jackarta to Buenos Aires and Ottawa, a coherent body of global standards and best practices is taking shape with our support.